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Why does Microsoft disdain its own customers?

May 14, 2012

I’ve had the good fortune to spend a lot of time around many different types of companies, in a bunch of different industries.  And I’ve learned something about corporate values. Some companies like to make money by creating products and services that...

How to Get a Rock-Star Understanding of Your Market

Jun 28, 2011

How do you describe your market? When I ask people to describe their market, they often say something like, “Most of our customers are in their mid-20s, just out of college.” Or they might use titles: “Our customers are CIOs at healthcare...