I’ve had the good fortune to spend a lot of time around many different types of companies, in a bunch of different industries. And I’ve learned something about corporate values. Some companies like to make money by creating products and services that...
Whenever I start a new business, one of the first things I need to do is get a corporate logo; most people don’t think a business is real until it has a logo. It’s a pain in the neck, and pretty expensive–both in time and money. First, I have to find...
Silicon Valley is obsessed with business models. It’s one of the first questions we ask about any new venture: “What’s the business model?” When I was teaching Entrepreneurship in High Technology at Stanford in the early 1990s, and later...
I’ve been using Flipboard on my iPad since it was first released. It’s a fantastic application, and has won a ton of awards as a result. Apple named it the 2010 App of the Year, Oprah raved about it with MC Hammer, and Time Magazine called it one of the...
How do you describe your market? When I ask people to describe their market, they often say something like, “Most of our customers are in their mid-20s, just out of college.” Or they might use titles: “Our customers are CIOs at healthcare...